ABCLATINO IS YOUR GATEWAY TO THE MORE THAN 122,000 HISPANICS RESIDING IN THE THREE COUNTIES OF ULSTER, ORANGE AND DUTCHESS, WITH A COMBINED PURCHASING POWER OF $2.89 BILLION.
U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly under-served, and the opportunities to reach them through digital remain largely untapped.
The Mid-Hudson Valley region has become increasingly diverse, with all racial and ethnic groups experiencing growth since 2000. Between 2000 and 2014, minority populations in the three-county region grew at greater rates than they did nationally and statewide (excluding NYC). Hispanic residents in the region grew 82%, and were the largest minority group in the region, with 15% of total residents.
ABCLATINO USES ITS RESOURCES TO HELP YOUR BUSINESS. OUR BI-LINGUAL DIGITAL EDITION – REACHING 8,600 HOUSEHOLDS, 3X/MONTH, IN THE HUDSON VALLEY, AND RE-BROADCAST BY OUR PARTNERS TO ANOTHER 4-6K, PLUS SOCIAL MEDIA. ABCLATINO CAN ALSO HELP YOU DESIGN YOUR AD AND MESSAGE IN SPANISH AND CREATE MULTIMEDIA CONTENT. ALL ADS INCLUDE LINKS TO WEB SITE AND SOCIAL MEDIA PAGES AS WELL AS VIDEOS AND AUDIO.